How to Prepare Your Brand Logo for Printing on Products and Materials
A logo that looks great on screen may lose clarity when scaled down or printed on a different material. Preparing the right files preserves your identity and reduces edits.
◆ Required Files
• Vector AI, SVG, or PDF.
• High-resolution PNG with a transparent background.
• Approved color codes.
• A single-color version when needed.
• Horizontal and square versions.
◆ Before Sending
Convert fonts to outlines, leave safe space around the logo, and test how it looks at actual size. Avoid screenshots and compressed files.
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◆ Frequently Asked Questions
What's the best format? The vector file.
Is PNG suitable? Yes, if it's high resolution.
Why a transparent background? To prevent a box appearing behind the logo.
Do colors vary? They may vary depending on the screen and material.
Should I convert fonts? Yes, to avoid them being replaced.
Do I need a black version? Useful for some production methods.
Can a small logo be enlarged? Not always without losing quality.
What's the safe margin? Space that protects the logo's clarity.
Should I test a sample? Yes, before ordering in bulk.
Who approves the final version? One person from the project.
◆ Next Step
Gather your logo files and colors in one folder and use the approved version in every order.
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